Take vision and sound to the next level with the Cognitive Processor XR. The processor in Sony’s BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.

The full array LED, powered by the Cognitive Processor XR, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life color and depth.

Enjoy sound that precisely matches what’s on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.

With hands-free voice control built into Google TV, you can set aside the remote and simply use your voice to control the TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Even get answers on-screen, control compatible smart home devices, and more.

Powered by the Cognitive Processor XR, Sony’s full array LED panel with its unique LED structure and XR Triluminos Pro enables the X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. It can detect color from saturation, hue, and brightness to deliver natural shades in every detail, especially in greens and reds.

The Cognitive Processor XR enhances pictures in the same way as your eyes focus for real life color and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail.

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for realistic pictures.

Watching sports and fast-moving movies just got a whole lot better.

The Cognitive Processor XR with XR Motion Clarity analyzes motion across several frames to ensure action stays smooth, bright, and clear. Sony X90K 75″ TV

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV’s speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. The BRAVIA XR TVs are also compatible with Dolby Atmos.

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.

Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them, just for you.

You can also discover new movies and shows from across your subscriptions and content available to you.

There’s even a special Kids Profile that helps you guide children to age-

appropriate content so they’re never watching something they shouldn’t be. Set favorite kid themes, limit how long they can watch TV, and set bedtimes.

Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google.

Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Chromecast built-in or Apple AirPlay.

Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.

All your compatible connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.

The minimalist One Slate design maximizes the screen and minimizes the bezel so you stay focused on what’s important – the picture. Enjoy truly immersive big screen viewing without distraction.

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

The slimline metal stand has been designed to perfectly match the TV and harmonize with your room and decor.

Enjoy Netflix content in spectacular studio quality,

just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of the TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles,

will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

The TV includes visual, hearing, and mobility accessible technology.

BRAVIA TVs are designed for immersive experiences with the environment in mind. Sony is committed to using less virgin plastic in their TVs and packaging.

The X90K uses recycled plastics in its bezel.

This enables sound to precisely match on-screen action for a truly immersive experience.

Tailor your Dolby Atmos experience by combining your optional SRS-NS7 wearable speaker with the TV for spatial surround sound.

With select Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using the OPTIONAL WLA-NS7 Wireless Transmitter.

Connect the TV to your optional BRAVIA CAM for an even more immersive viewing experience. The BRAVIA CAM recognizes where you are in the room and how far you are from the TV,

then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment. Explore an array of fun new TV experiences, including gesture controls, video chat, and more.